Episode 23: You Never Really Start From Nothing

Episode 23: You Never Really Start From Nothing

Bob Moore: You Never Really Start From Nothing

Bob Moore has sold two software companies and raised more than $100 million for a third. So how did he get here? Like most entrepreneurs, he got his start when someone gave him a chance. For Bob it was a neighbor who owned Tony Luke's, the Philly cheesesteak shop, and paid a seventh grader a couple hundred bucks to build its website. That turned into a high school web design business. At Princeton he ran three businesses at once, each with very different business models. None became a huge hit, but they forged him into an entrepreneur. Right after college he joined Insight Partners, where he learned what investors look for in software companies and made friendships that have lasted his whole career.

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Time stamps:

00:00 — Introducing Bob Moore

01:15 — Dial-up modems, AOL, and a house that valued tinkering

02:30 — Tony Luke’s: building the coolest cheesesteak website you’ve ever seen

03:45 — Skipping a summer at Wawa: his first web design agency

04:52 — Princeton and “financial engineering”

06:10 — Insight Partners: 100 cold calls a week, one deal a year

07:06 — Ryan Hinkle and Deven Parekh

09:05 — His class at Insight, and meeting Jake Stein on day one

11:30 — College FOMO and Yes Letter

12:08— The Moraculator: poker odds and product-market fit

14:36 — A.J. Khubani and the As Seen on TV playbook

16:14— The Spill Bullet and a spring break in Chinese factories

17:30 — The Sharper Image, and why software beat hardware

19:12 — Golden handcuffs: deciding to leave Insight

21:42 — Quitting on Friday, Lehman collapses on Saturday

23:02 — Spinning Stitch out of the Magento deal

24:51 — The “Triple Lindy” and Bob’s weekly call with Jake

26:10 — Watching a rival sell for $2.6 billion

27:15 — When your biggest rival becomes your first partner

28:30 — The origin of Crossbeam: a data standoff between partners

32:06 — Solving the cold start problem with your network

33:00 — $3.5 million on a PowerPoint deck in a week

34:04 — Creating the ecosystem-led growth category

35:45 — AI, MCP, and agents that need permission to share

38:10 — Closing

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