Episode 22: The Case for Being Easy to Root For

Episode 22: The Case for Being Easy to Root For

Joe Chernov: The Case for Being Easy to Root For

Joe Chernov has two IPOs behind him, three CMO seats on his resume, and a job at Battery Ventures — and none of it started with a business degree. It started with his mother, in ninth grade, asking him whether he was going to be a follower his whole life or just for one more day. In this episode of Who Got Me Here, Joe traces a career built on other people betting on him before the credentials caught up. The line at the center of the conversation is Joe’s own: “You just wanna be somebody that’s easy to root for.”

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Time stamps:

00:00 — Introducing Joe Chernov

00:40 — Ninth grade, his mother, and Lech Wałęsa

02:40 — Door-to-door with a writing sample → the PR firm

03:30 — “Clean my desk” — the real interview

04:15 — “You just wanna be somebody that’s easy to root for”

04:50 — Brian Kardon: a big budget and a long leash

06:30 — Fred Shilmover: “You belong in the room”

07:40 — Leslie Bradshaw and the Jagger–Richards partnership

09:00 — Mike Volpe: holding an idea against a bigger frame

10:40 — Hillá Watkins: “You put a ceiling over my head”

12:50 — How to break through a wall: you can’t see around corners

15:15 — Beginner’s mind, metaphors, and being your own audience

17:30 — The social media book, Joe Payne, and the Dreamforce session

20:20 — The Hero Grill: creativity applied to friendship

21:50 — Ghosted, then called back — putting ego aside

23:00 — “Why do you spend time with people who can’t help you?”

24:30 — Personal brand and the Leonard Cohen test

25:50 — Make your strengths undeniable / the question beneath the question

28:20 — Battery Ventures: the fountain of youth is learning

30:50 — Lightning round — Joe reacts to his own most-quoted lines


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